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The Importance of Hallmark Movies By: Marlee Sorrells

Christmas movies are one of the biggest parts of the holiday season. “Polar Express,” “Home Alone,” ”White Christmas,” “The Year Without a Santa Claus'' and so many others create the atmosphere I have come to expect from the holidays. However, no movie is more defining than Hallmark’s Christmas movies.

While the joke about all Hallmark movies being the same is true, the mindless nature of them is enjoyable. Most of them star Candace Cameron Bure or Lacey Chabert. All of them end with the grumpy, anti-Christmas love interest falling in love with the happy, Christmas elf type and learning how joyful the holidays are supposed to be.

When someone thinks about Hallmark movies, they will think about the Christmas season. They are right to think this way because Hallmark does Christmas in July and begins showing new Christmas movies in mid October. In a way, the company and season have become connected in people’s minds because the largest exposure to Hallmark has to do with the holidays.

The people who think that Hallmark movies are dumb are the exact grumpy-love-interest in the movies. Instead of taking two hours to happily watch the magic of Christmas unfold and the business executive quit her job in New York for a snow lodge in Vermont, they focus on how cheesy or unrealistic the movies are. Maybe all they need is for the bubbly Christmas aficionado to teach them the importance of Hallmark to the holidays.

At Hardin-Simmons University, I have found three people that enjoy watching Hallmark movies with me. While sometimes the movies are laughable, they can still be enjoyed for their particular charm. To me, a perfect winter day is spent watching Hallmark movies with a cup of hot chocolate and a soft blanket.


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