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Week of Monday, Nov. 17, 2025
Vol. 10, Issue 10


A Christmas…. Pickle? By: Hope Menken
It is beginning to look a lot like Christmas here at Hardin-Simmons University (HSU), and that means it is the season for all of your favorite traditions like tree decorating, Christmas movies, gingerbread houses and pickles. You may find yourself scratching your head as one of these traditions does not match the rest; however, growing up with one German and one American parent, pickles are just one example of how these cultures meshed. According to German tradition, the ve
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5 hours ago2 min read


HSU Christmas Party By: Emily Slaughter
Hardin-Simmons University’s (HSU) Christmas Party is a beloved celebration during the holidays for students, faculty, staff and the Abilene community. The annual HSU Christmas party will be lighting up the campus on Dec. 4 at 6:30 p.m.. “HSU’s annual Christmas party is an event available to students, staff and the public to watch as we light up HSU including our Christmas tree,” Keatyn Rodgers, a senior business administration major from Ronanke and the student worker who i
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5 hours ago2 min read


A Break Before Finals: HSU’s De-Stress Fest Offers Relaxation and Holiday Fun By: Delani Bauer
Hardin-Simmons University (HSU) will host its annual De-Stress Fest on Wed. Dec. 3, offering students a chance to unwind before finals. The event will take place throughout the morning and afternoon in both Moody 208 and the Moody Porch. De-Stress Fest is coordinated by HSU Counseling Services as a way for students to relax and recharge in preparation for exam week. The first portion of the event will be held in the morning outside the Moody Center, where breakfast and coff
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5 hours ago2 min read


The Impact of Artificial Intelligence: Part Two: A Students Perspective By: Brett Briggeman
Artificial Intelligence (AI) has become one of the most controversial topics of our time. Many look at this technology with excitement and intrigue, believing that it will help usher us into a new age of progress and success. Others look at AI and are extremely skeptical as to its benefit to humanity or believe that it poses a serious risk to modern society. Last week, professors at Hardin-Simmons University (HSU) presented their personal opinions on AI, as well as how they
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5 hours ago3 min read


Cinderella Brings Magic and Music to the Stage By: Nancy Newman
The Hardin-Simmons University (HSU) Department of Theatre has enchanted audiences this November with Rodgers and Hammerstein’s Cinderella , directed by Dr. Stace Gaddy, associate professor of theatre. The show was performed on Nov. 6-8 and 14-16. This timeless musical promised a magical experience filled with beautiful music, heartfelt performances and the message that dreams really can come true. Cinderella featured a talented cast of 21 performers, chosen through auditi

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2 days ago2 min read


The Impact of Artificial Intelligence: Part One: Faculties Perspective by: Brett Briggeman
Artificial Intelligence (AI) has become one of the most defining forces of our generation. What once belonged to science-fiction now sits in our pockets, answers our questions, writes our emails and recommends what we watch next. As AI continues to evolve, it raises the question of what kind of impact it will have on our daily lives and how it will impact the educational experience and academia as a whole. Dr. Randy Rogers is the associate professor of Biblical Studies and

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2 days ago5 min read


HSU Concert Band Presents “Sign Here” A Celebration of Music and Creativity By: Nancy Newson
The Hardin-Simmons University (HSU) Concert Band is bringing music lovers together for an unforgettable evening with its fall concert, “Sign Here.” The performance will take place on Nov. 18 at 7:30 p.m. in the Van Ellis Theatre, and admission is free to the public. Under the direction of Jay Lester, Assistant Professor of Trumpet and Music Education, the concert will feature 40 student musicians, performing a mix of brand-new compositions and well-known classics. This eve

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Nov 182 min read


HSU Prepares for Annual Turkey Day 5K By: Aniekeme Andy
Hardin-Simmons University (HSU) students, faculty, and staff will lace up their running shoes for the annual Turkey Day 5K on Nov 24 from 3:30 p.m. to 5:30 p.m.. The event, hosted by University Recreations, has become a fall tradition that combines fitness, fun, and campus community spirit before the Thanksgiving break. The race will begin and end near the HSU Fitness Center, with volunteers from across campus stationed along the course to guide participants and cheer them o

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Nov 152 min read


Cowboys & Cowgirls Ready to Ignite Season at Home Opener vs. Texas Lutheran By: Aniekeme Andy
The sound of sneakers on the hardwood returns tonight to the Mabee Complex as the Hardin-Simmons University Cowboys and Cowgirls basketball teams tip off their home seasons against the Texas Lutheran Bulldogs with energy, expectation and plenty of momentum behind them. On the men’s side, the Cowboys finished last season with an impressive 20-10 overall record and a perfect 8-0 mark in American Southwest Conference play, marking one of the best conference runs in recent memor

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Nov 152 min read


Celebrate the Season at Hardin-Simmons University's Fall Fest By: Delani Bauer
Hardin-Simmons University’s (HSU) Student Activities Board (SABERS), in collaboration with HSU’s Residence Life, will host the annual Fall Fest on Wednesday, Nov. 19, on Anderson Lawn. The event will begin at 5:00 p.m. and continue throughout the evening. Fall Fest is one of HSU’s most attended student traditions, designed to bring the campus community together for a night of food, activities and fall-themed fun. The event takes place each November and serves as a way for st

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Nov 152 min read


Dr. Ingle Finds His Voice in Rocky–Creed
Story by: Andy Aniekeme Dr. Zachary Ingle, associate professor of communication at Hardin-Simmons University (HSU), has turned a lifelong love of movies into published academic work with a chapter published in All I Wanna Do Go the Distance? The Rocky and Creed Franchise, a book celebrating 50 years of iconic boxing films. Growing up in Lubbock, Dr. Ingle’s connection to the Rocky series started early. “It was a blast,” Dr. Ingle said. “I grew up watching the Rocky mo

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Nov 72 min read


Mabee Madness by: Delani Bauer
On Oct. 28, Hardin-Simmons University (HSU) hosted its annual Mabee Madness event to kick off the men’s and women’s basketball seasons. The event’s sponsors included Buffalo Wild Wings, Flying Bison and First Financial Bank. Mabee Madness took place in the Mabee Athletic Complex, where doors opened at 6:15 p.m.. The first 100 students received free wings from Buffalo Wild Wings. Upon entering the gym, students were greeted with tables offering free Mabee Madness T-shirts an

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Nov 72 min read


Determination Drives Hardin-Simmons Baseball into the New Season By: Aniekeme Andy
The crack of a bat, the early morning workouts, and the echo of gloves snapping shut. Hardin--Simmons University’s baseball team has been living that rhythm all fall. “This offseason has been unlike any other during my time at Hardin-Simmons,” Evan Giles, a senior criminal justice major from North Richland Hills and third baseman, said. “In all the best ways, our coaches have been pushing us hard and keeping us grinding throughout the fall. With limited practice days, ever

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Nov 72 min read


Keith Urban Concert Review by: Brett Briggeman
On Oct. 9, I had the opportunity to go and see the country music legend and icon Keith Urban in concert for the first time. After years of listening to his music and falling in love with his style, I finally was there, in person, getting to see him work and it was beautiful. But before Keith Urban started playing, his show opened with three fantastic country music artists: Karley Scott Collins, Alana Springsteen, and Chase Matthew. One of the things that I enjoy the most a

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Nov 12 min read


Be There or Be Square (Dancing) by: Hope Menken
Dancing is a prominent aspect of culture around the world, dating back to the early days of humanity. From ballroom styles like the waltz and cha-cha, to folk, modern jazz, hip-hop and ballet, there is a style for everyone. Modern western square dancing is one such style that evolved in the 1970s, but can be traced back to early 17th-century Europe. Sometimes referred to as the quadrille, square dancing is an internationally popular social dance consisting of two couples ar

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Oct 312 min read


Faith, Family and Fight: The Heart Behind HSU Soccer’s Season By: Aniekeme Andy
For the Hardin-Simmons University (HSU) men’s and women’s soccer teams, this season has been about a lot more than just the scoreboards. It has been about family, faith and the kind of resilience that shows up when things get tough. “The year hasn’t gone exactly how we expected, but that hasn’t stopped us from growing together,” Omar Estrada, a senior sports management major from Midland and striker for the Cowboys, said. “It’s been rough and not something that we would’ve

HSU Brand
Oct 312 min read


Rodgers and Hammerstein’s Cinderella by: Brett Briggeman
The Hardin-Simmons University (HSU) Department of Theatre has been working hard this semester to bring us amazing theatrical performances. Now, the theatre department proudly presents Rodgers and Hammerstein’s Cinderella . The show will be taking place on Nov. 6-8 and 14-15 at 7:30 p.m. and on Nov. 16 at 2 p.m.. Tickets are on sale now, and can be found through the link in their Instagram accounts bio, found at @hsutheatredept, or at https://buy.ticketstothecity.com/venue.p

HSU Brand
Oct 313 min read


Hardin-Simmons’ Spooky Tradition: Pumpkin Palooza By: Delani Bauer
On Oct. 21, Hardin-Simmons University (HSU) students lined up outside Ferguson Hall for the annual Pumpkin Palooza, a late-night tradition that challenges students to find hidden pumpkins throughout the residence hall. The event began at 8:30 p.m. and concluded two hours later. By 7:30 p.m., students started gathering to secure a spot at the front of the line. The crowd wrapped around the building as participants were grouped into sets of 15 before entering. Some students ar

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Oct 312 min read


Tim Baek: A Journey From Global Roots To Musical Leadership By: Joy Lilayon Katete
From China to Malaysia to Abilene, Hardin-Simmons University (HSU) alumnus Tim Baek has let music guide his path. Born in China to South Korean missionary parents, Baek grew up in Malaysia before coming to Texas to pursue his passion for music. Baek said his decision to attend HSU came down to three factors: the university’s size, the World-Famous Cowboy Band, and scholarship opportunities. “My high school was quite small, so I wanted a small college environment,” Baek said.

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Oct 242 min read


The Importance of Chapel By: Janaya Buckley
Every Tuesday and Thursday, students are invited to chapel at 9:30 a.m.at Behrens Auditorium. As an event, chapel is meant to serve as a community bonding experience as we worship God together and offer companionship and love to other students, faculty and staff around us. Not only is it a good opportunity to meet new friends, faculty and staff, but it is also necessary to graduate from Hardin-Simmons University. In order for a student to graduate they must obtain 80 credit

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Oct 242 min read


Bid Day & Pledging By: Emily Slaughter
Rush season has ended at Hardin Simmons University and Greek life is about to start welcoming new potential members into their clubs: Tri Phi (Sorority), Kappa (Fraternity), Delta (Sorority), Alpha Iota Omega (Sorority) and ZOO (Fraternity). The process to become a potential member in one of these clubs includes attending rush events, getting bids from clubs to join and pledging into a desired club. Receiving a bid from the clubs consists of attending the mandatory pref din

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Oct 242 min read


Faith, Horses and Transformation by: Brylie Myers
Chapel was held at Hunter Baseball Field at 9:30 a.m. on Oct 14, and featured guest speaker Dr. Lew Sterrett, who delivered a message while demonstrating the process of training a young horse. The event took place outdoors in place of the regular chapel service. Sterrett, known for combining horsemanship with teaching, led a young horse into the field and began explaining each step of the training process. He described how he establishes communication, builds trust, corrects

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Oct 242 min read


Denton Valley Farms: Endless Fall Fun By: Delani Bauer
Denton Valley Farms, the largest pumpkin patch in the Big Country, is located at 8740 County Road 224 in Clyde. The farm opened for the fall season on Sept. 13, with hours concluding on Nov. 2. It features a variety of fall-themed activities that offer hours of entertainment for visitors of all ages. Voted one of the top pumpkin patches in Texas, Denton Valley Farms has become a popular fall attraction for many local college students. General admission is $18.50 for ages 3

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Oct 242 min read


Greek Life & Rush By: Emily Slaughter
Greek Life has kicked off rush season for potential new members to join sororities and fraternities this fall semester at Hardin Simmons University (HSU). There are five social clubs HSU offers that are a part of Greek life: Triphi (Sorority), Kappa (Fraternity), Delta (Sorority), Alpha Iota Omega (Sorority) and ZOO (Fraternity). At HSU, Greek Life is different from how it is at D1 universities. Trinity Epley, a freshman in biology/ kinesiology, expressed how she feels abou

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Oct 152 min read


Old and New Voices Meet at Homecoming by: Joy Lilayon Katete
Hardin-Simmons University (HSU) will welcome back alumni singers for the annual Homecoming Choir performance on Oct. 4 at 11 a.m. in...

HSU Brand
Oct 102 min read


Homecoming: The Cowboy Way
Hardin-Simmons University’s (HSU) annual Homecoming festivities will take place Oct. 2–5, 2025. Each day will feature a variety of...

HSU Brand
Oct 102 min read


Fun Things to Do in Abilene By: Janaya Buckley
Whether you are a returning resident of Abilene, or if you are an entirely new face, You are probably aware that the West Texas...

HSU Brand
Oct 102 min read


XSR: Die! Show Review by: Brett Briggeman
Hardin-Simmons University’s (HSU) Theatre Department began their theatrical run on Sept. 25 with a murder mystery comedy called XSR: Die! written by Kurt Kleinmann. At first glance, this show seems to be like other theatrical pieces of the same genre, until you realize that the entire show is done in noir style, completely in black and white. “The set, makeup, costumes, props and lights are all shades of black, white and grey,” Kennan Dowling, senior strategic communicatio

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Oct 103 min read


Football Has Returned by: Brett Briggeman
Hardin-Simmons University (HSU) football is back once again. The Cowboys season has already begun, defeating Chapman University 37-30 in...

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Sep 193 min read


The Fletcher Lecture Series by: Emily Slaughter
In the Fall of 2025 at Hardin-Simmons University (HSU), students and faculty will have the opportunity to attend the Fletcher Lecture...

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Sep 192 min read


The ACE Reopens to Support Students by: Joy Lilayon Katete
Hardin-Simmons University (HSU) welcomed back the Academic Center for Enrichment (ACE) this semester after its summer break, giving...

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Sep 192 min read


SING!: Back and Bigger Than Ever By: Katie Caudle
SING! is an event at Hardin-Simmons University (HSU) that promotes the College of Arts and Media during the week of homecoming. It is a...

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Sep 192 min read


Cowboy Tailgate: An Ongoing Tradition by: Delani Bauer
On Sept. 13, Hardin-Simmons University (HSU) hosted its first tailgate of the year. The event began at 4 p.m. in the Don Bridges...

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Sep 192 min read


ARToberfest Brings Color to Downtown Abilene by: Joy Lilayon Katete
Downtown Abilene will look a little brighter this fall. ARToberfest, an annual celebration of art, music and community, is set for Oct. 4...

HSU Brand
Sep 192 min read


A Night of Prayer by: Janaya Buckley
On Sept. 11, over 100 staff, faculty and students alike joined together in prayer at Hardin-Simmons University for a Night of Worship,...

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Sep 172 min read


Pops at the Pond By: Hope Menken
Eleven years ago, the music and theatre departments at Hardin-Simmons University (HSU) collaborated to create an event that brought...

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Sep 172 min read


We Are Hiring! By: Brylie Myers
Are you looking for a job that works with your class schedule, helps you gain real-world experience and helps keep you connected with...

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Sep 172 min read


A Note from the Editor by: Marlee Sorrells
I have never been good at saying goodbye and this will be no exception. Working for The Brand has been one of the biggest blessings...

HSU Brand
May 13 min read


Spring Finals: Your Guide to Finishing Strong by: Delani Bauer
Finals week at Hardin-Simmons University will begin on May 6, and continue through May 9. The official spring final schedule has been...

HSU Brand
May 12 min read


Direct Fest 2025 by: Hope Menken
As the 2024-2025 school year wraps up, the Hardin-Simmons University Department of Theatre is still hard at work to bring its last...

HSU Brand
May 12 min read


Spring Graduation 2025 by: Brett Briggeman
Hardin-Simmons University graduation commencement ceremonies will begin on May 9, at the Abilene Convention Center, 1100 N 6th St,...

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May 14 min read


HSU Jazz Band to Present Annual Spring Concert by: Brylie Myers
The Hardin-Simmons University Jazz Band’s spring concert is scheduled for Thursday, April 24 at 7:30 p.m. in Van Ellis Theatre. This...

HSU Brand
Apr 252 min read


University Prayer Breakfast by: Katie Caudle
On April 30, at 7:30 a.m. in the Johnson Multipurpose Room, there will be a prayer breakfast organized by the president’s office. With...

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Apr 252 min read


Staff Column: King of Kings by: Brett Briggeman
King of Kings (2025) is an animated Angel Studios production and began its theatrical run on April 11. The movie is directed by...

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Apr 253 min read


Gilbert’s 12th Birthday Party by: Lauren Sincerney
Hardin-Simmons University’s favorite resident, Gilbert the Goose, will celebrate her 12th birthday with the biggest party of the year, at...

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Apr 252 min read


A Western History: HSU’s Historic Rodeo and Fracas Week by: Marlee Sorrells
After 43 years, Hardin-Simmons University’s Western Heritage Day has become a beloved tradition among students and the Abilene community...

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Apr 183 min read


Sports Feature: Track and Field by: Katie Caudle
The Hardin-Simmons University track team is composed of hardworking students who are proficient at running, jumping and throwing events,...

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Apr 182 min read


Western Heritage Day by: Brett Briggeman
On Thursday, April 24 from 8:30 a.m. to 12 p.m., Hardin-Simmons University will host the 43rd Annual Western Heritage Day. The event will...

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Apr 182 min read


Staff Column: Rascal Flatts by: Brett Briggeman
Rascal Flatts is currently celebrating 25 years as a band, touring the United States of America on their Life is a Highway tour. ...

HSU Brand
Apr 113 min read


Spring Ring Ceremony by: Hope Menken
Introduced in 2004, the official HSU ring is a more recent addition, but certainly a significant milestone in the seniors’ final year...

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Apr 112 min read
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